Identify Your Selfnificance™
Before we jump directly into formulating and crafting your luxury brand and business model, in this video training, you will identify your selfnificance™ – which is all about finding and connecting with your unique and distinct purpose. This personal branding exploration will lay the foundation for the development of your luxury venture.
In this core work, you can expect to:
- Find or refine your understanding of your Purpose.
- Identify your innate gifts, skills, and talents that will position you to attract your ONE no matter what venture(s) you pursue
All About You +ONE™
In this 2.5 hour LUXE virtual “+ONE” intensive, Keisha provides an absolute safe place for you to deeply explore what lights you up, what’s next for you in life, and what blocks & conflicts have been (potentially unnoticeably) causing you to stall or not truly move forward with what YOU actually want in life and in business.
There is nothing like spending so much of your life building and nurturing a business. Before you know it, your whole life can become consumed with business and researching and trying to identify your dream luxury-market client, what you’re going to offer, battling fraud factor, silently stuck in comparison and quite frankly spinning your wheels.
If you KNOW this has been you, then I want you to TRUST that this is going to be a Game-Changer for you.
Keisha focuses solely on guiding you to:
- Get back in touch with your essence. The very core of you that knows you were predestined to be an influencer, a shifter, a world-domination-type-of-girl.
- Create your “+ ONE”™ Client Identification Persona so that you DECIDE exactly who you desire to have as clients in your business
- Use your “+ ONE”™ CIP to uncover the surface-level and secret-level problems that your clients want and need your help in resolving immediately
- Craft the Luxury Niche that You WANT to have — because the truth of the matter is that niches that smart girls, brilliant girls, and gifted girls tend to be drawn to likely do not currently exist (Hint: That’s why they NEED you! Because no one is currently servicing them).
Le Parapluie (The Umbrella [Brand]) – Luxury Offerings
Knowing who you want to have pay you to work with them is only one part of the equation. The next steps are:
1) Knowing How To Work With Your +ONE Client
(This entails creating a modus operandi that allows you to consistently deliver results in your process)
2) Knowing what products and programs your +ONE Client needs and wants.
In a private 70 minute coaching call, we will focus on creating your luxury umbrella brand. Using your +ONE™ CIP you will:
- Custom Design your very own Luxe Branding Formula that allows you to showcase your smarts, and demonstrate to your +ONE Client™ that you have a well-thought out and PROVEN (or soon-to-be proven) system for getting clients’ results.
- Craft your Grand opening, Most Popular, and Preme Exclusiv products, services, and offerings that solve both the surface-level and secret-level needs and wants of your +ONE™ Luxury Client
- Learn how to package & price your new luxe offerings.
- Create your luxury sales funnel
Lux™ is not just a philosophical, theoretical, mentoring program. The aim for this week is to get a reprieve from learning so that you can recharge a bit and flesh out and create your luxury brand offerings step-by-step, or at minimum to draft a detailed outline of the first luxury brand offering that you want to implement.
+ONE™ Prospecting & ReCharge
You’re in business to make impact, yes, but you’re definitely in business to make money. List building and community building where you are attracting primarily warm and hot leads requires a hot connection to your branding (the visuals, the consistency, the mission), a problem that you show you can clearly help them solve, and a way for them to taste-test what you and your business are all about. Taste-testing is all about having a delicious Freemium offering that your prospects can opt-in so that they can be added to your lists.
This video series will guide you step-by-step through the necessary components to create an attractive Freemium or intro offering as well as discussing sales consultations with interested customers!.
Sexxy Up Your Brand & Recharge
A business that is boring is such a time and energy suck. Learn how to:
- comprehend the language of the clients that you want and how to talk about what you do, your business, your brand and your life, in a way that directly resonates with and is catchy to your +ONE
- upgrade your visual branding so that you have colors, images, fonts, design elements that excite you and your prospective clients, and that breathes new energy into your biz
During this period, you can also take a break and recharge your batteries (especially if you don’t need to upgrade your visuals or if you need some time to catch up on the previous weeks), or you can continue design and implementation if you so choose.
Cost-Efficient PR, Advertising & Marketing
You know who your +ONE™ client is, you know what they want, you have something amazing to offer them, now it’s time to make the sale. In order to do so, you need to be able to reach them. In this week, you will learn cost-efficient Advertising and Marketing opportunities through:
- Social media platforms (Facebook and Pinterest)
- SEO/Keyword searches (Google)
- Pink Label™ advertising opportunities
Protect your luxe web estate (aka your biz) like a Boss Babe
You’ve done so much work at this point upgrading your brand, re-developing the luxe aspect of your business, and now it’s time to protect it!
- In these DIY trainings, (from an Intellectual Property attorney which you will get access to in these weeks modules) you will learn the step-by-step processes to filing and protecting your copyrights and trademarks — this is so so important! (Because we all know that people LOVE to copy trendsetters, boss babes, and luxe businesses).
- Learn the importance of owning your name, your presence, images, or things associated with your brand online.
Ready Check Launch
In a 60 minute wrap-up call Q&A session, you can ask for additional assistance or clarification on anything that was covered in this luxury branding system. We can refine your process, your programs, your system. We can go over your marketing plan, your client attraction plan, or we can review your overall luxe branding. This call is solely yours to get what you need from it before we close out of the program.
